Promotional Emails

EA promotional email is an email sent to inform the email list of your new or existing products or services. Promotional emails are intended to get the word out about special offers, limited time deals, or exclusive content.

The goals of a promotional email include speeding up the buying process, creating new or repeat customers, or encouraging contacts to take some type of action. Conversions are typically purchases, but can also be downloads, scheduling a call, registering for an event, or some other action.

Promotional Emails at Way2Mail

Way2Mail has unique methods to deliver your promotional emails more effectively by overcoming many delivery problems that most of the companies are facing nowadays.

Here are various features or benefits you get by choosing Way2Mail.

Delivery Through Multiple IPs of Different Regions

99% of the email providers use IP rotation but only few of them use different subnet/region IPs. Because of the same region/subnet it won't make a big difference in the delivery and it's very much possible to get blacklisted or blocked most of the IP addresses at a time because of the email traffic from the same subnet/region.

Hence, No matter how many IP addresses you use to rotate while sending, it won't make much difference unless you send emails through multiple IP addresses of multiple subnets.

Unfortunately, it is not possible to configure different regions in the same server.

Way2Mail gives you a way out of this problem and your emails will be sent through multiple IP addresses and we configure each of them on different ISPs (Internet Service Providers) and different regions as well.

SpamScore Test

Way2Mail believes that it is very important to regularly test your email delivery and analyze the spam score your email is generating.

Our team at Way2Mail sends test emails daily with your email content which will be on the web portal given to you and uses mail-tester.com to analyze the email problems. This will help us to make sure that we are practically giving you the best and also guide you if any adjustments are to be made for better delivery. If we find any of our SMTP servers are causing a bad spam score, we will replace it accordingly.

Premium Servers and Dedicated Servers

At Way2Mail, we deal with 2 types of servers. One is premium and another type is dedicated servers.

In our meaning, premium servers are very high standard servers with a large number of IP addresses that are maintained by amazon, sendgrid, sendinblue, azure, pepipost and sparkpost, etc. Dedicated servers are the best servers present on various locations throughout the world provided by us.

Along with our dedicated servers, we use the premium servers to increase your email delivery. Based on recipient’s email addresses of your campaigns, our portals decide which email should go through a premium server and which email can be sent through our dedicated server.

[1] User Creates Campaign
Way2Mail has unique methods to deliver your mail more effectively

[2] List Cleaning
Way2Mail helps our clients to represent their brand with premium servers

[3] Delivery through premium and dedicated servers
A single web based platform for your multiple email accounts

Dedicated Suppression Lists

The web portal provided to you will have dedicated options to add/maintain the unsubscribe list, hard bounces and blocklist which will help the portal to avoid sending emails to such contacts during the campaign process.

Unsubscribes

Unsubscribing through the link of the email campaign will directly add to the unsubscribe list where you can also add additional lists if you are using other email providers as well.

Bounces/Invalid Contacts

If you have an existing hard bounces list that is derived from your existing campaigns of other email platforms, you can upload it here to make sure you don't email to those contacts.

Blocklist

Blocklist is a contact set that you don't want to email for some specific reason. Sometimes you might even want to upload some positive responses to this to avoid sending email again to already responded contact.

Flexible Campaigns

Most of the web portals on the internet have similar features whereas you create a campaign on those portals by uploading a list, add email subject line and email body then add/select a sender address and send your campaign. Well, we have similar traditional features.

But, apart from the traditional way of setting up your campaigns we have the following advanced user friendly features.

Work/Product based campaigns

Product based campaigns on our portal will let you create a product/work and set up tags and values to use those tags on your email contents. This will let you send campaigns with dynamic templates without importing a lot of dynamic data from your email list.

Subject Lines & Email Contents Rotation

If you have more than 1 subject line and/or email body that has similar meaning and wants to change them randomly for your campaign, you can do that on our portal.

We send your campaign, you can receive the response (Optional)

We take and set up temporary sender domains on behalf of you whereas the emails will be sent from our domains, however you will directly receive the replies for the campaigns. In this way, your domains will have very less chance of getting spam problems.

Even though the emails are received to your list from our domains, it is less likely to be visible to the recipient because your brand name (i.e., sender name) will hide the sender address.

Easy Campaigns

On our web portal, You can just upload the email list using our template excel file whereas the app will do all the campaigning steps such as importing validated data, mapping email contents, mapping sender addresses and starting the campaign.

Multi User Management

Unlike other email marketing portals, our portal has features whereas you can have dedicated sub accounts allotted/mapped with only specific products/works to those users.

Users will have access to only allotted products/works and they can send campaigns and monitor reports to those specific products/works which will be very convenient if you have more than one person doing the campaigns.

Admin level users will be able to control all sub users, email contents, sender addresses and campaigns, etc.

Your Delivery Servers (Optional)

If you like our portal and use it to send your large volume campaigns with your own SMTP accounts.

Our team at Way2Mail will do that by setting up your servers with our portal and monitoring your campaigns for you.

For any queries, feel free to contact us at contact@way2mail.com